It is an edification campaign, it aims to propagation a family edification culture and it is supportive of administration objectives by its four axis which are in line with the vision of the state 2021, and aspirations of His Highness the Ruler of Sharjah and his wife the Head of the Supreme Council for the Family Affair. Which was translated into the vision and goals of the Department Of family Development Centre.

Themes of the campaign:
1. Reinforced the values system and the supporting culture for family cohesion.
2. Empowerment the human personality.
3. Development the high-class marital culture to build a stable family.
4. Promote the strong and vital social relationships.